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By Ishbel Macleod, PR and social media consultant

January 30, 2013 | 2 min read

Toyota has unveiled a new ad, promoting its new RAV4 by featuring actress Kaley Cuoco as a modern day genie, granting wishes to the family who owns the car.

Created by Saatchi & Saatchi LA, the ‘wish granted’ ad is set to air during the first quarter of the Super Bowl game on Sunday.

The commercial also features an image submitted by Ryan Koch of Fitchburg, Wisconsin, as part of the Get In the Big Game opportunity, which saw fans invited to upload a picture of themselves with the hashtag #wishgranted to Instagram and Twitter for the chance to appear in the ad.

Jack Hollis, vice president of Toyota division marketing at Toyota Motor Sales, USA, told LBB: “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.

"Ryan's photo captures the spirit and lifestyle of Toyota’s new brand direction – ‘Let’s Go Places’ – and the all new RAV4. Toyota’s ‘Let’s Go Places’ is all about inviting our customers on a fun journey with us, and the Get in the Big Game campaign was an opportunity to do just that.”

Toyota Super Bowl

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