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Enders Analysis

Connected viewing share of total viewing across all screens will reach 20% by 2020

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By Jennifer Faull, Deputy Editor

January 30, 2013 | 2 min read

Enders Analysis has released a report into the impact the development of Digital Britain has had on connected viewing.

In a statement, Enders Analysis said that: “the development of the Digital Britain infrastructure, introduction of tablets, increasing connectivity of TV sets and launch of on demand OTT services over the internet have greatly intensified interest in connected viewing and its impact on the traditional broadcast model.”

In this most recent report into the viewing habits, Enders Analysis found that “no single source of audience measurement for viewing of long- and short- form video content across all screens yet exists, though current market data suggest that connected viewing occupies an 8.5 per cent share of total viewing across all screens.”

Enders Analysis goes on to say that by 2020 it projects “the connected viewing share of total viewing across all screens will reach 20 per cent, with tablets being the primary drivers of growth, in part incremental and in part substitutional to viewing to the TV set, where we expect the connected viewing share to remain under five per cent.”

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