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Amazon mounts effort to corner advertising market

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By John Glenday, Reporter

January 29, 2013 | 1 min read

Amazon is seeking to corner a slice of the advertising market from rivals such as Google, Facebook and Microsoft with the launch of a number of products sold via its websites and Kindle e-readers.

The FT reports that a number of personalised ads crafted using data from its 188m active customers have been introduced as the digital giant seeks to replicate the success it has enjoyed in the retail sphere.

This entails offering shopper’s links to specialist retailers who may have a greater range of stock than Amazon themselves, potentially diverting traffic away from their site.

Analysts reckon that Amazon’r rich data set of paying customers lends it a unique advantage in the field, potentially giving it the edge over heavyweights such as Google.

Lisa Utzschneider, vice-president of global sales for Amazon Media Group, said: “We’ve been heads down, focused on building an advertising offering and solution that is right for marketers and right for our customers.”

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