Clothing retailer Voi Jeans has requested the services of Out of Home International to implement promotional 6-sheet billboards in the Birmingham region.
In a bid to continually raise the brand’s profile in the region, the ads follow on from October’s Voi-sponsored event at their BANK stockists in Birmingham’s Bullring Shopping Centre.
The campaign features two creatives one focussing on a male model and one on a female in order to achieve maximum impact amongst both genders. The large photographic images are accompanies by Voi Jeans Co. branding and website details, guiding the audience towards the online buying portal.
Voi’s strapline ‘Engineered For You’ also features on the ads.