Turner Broadcasting System has unveiled its latest viral ad offering for its TNT series and movies channel in the Netherlands with ideas-centric communications agency Duval Guillaume Modem.
Following on from the successful viral video made for the channel’s launch in April 2012 – ‘A Dramatic Surprise on a Quiet Square’ - the strategy for this video was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.
In line with the channel’s ‘We Know Drama’ tagline, the video showcases the channel’s leading drama positioning and is designed to have both a cinematic approach and a Dutch flavour. Spectacular sights included in the film include a sniper on a roof, a ruthless kidnapping, and a series of explosions.
Shot in Dordrecht, the film features a red button which when pressed sparks a series of TNT inspired events, with references to the channels series’ including Falling Skies, Memphis Beat, Southland, Killing Time, Satisfaction, and In Plain Sight.