Spotify partners with Musicmetric on new music analytics service
Music streaming service Spotify has entered into a partnership with analytics service Musicmetric to enable Spotify users to access social media trends and file sharing information.
Integrating Spotify data alongside other streams it is stated that the new tool could be used by the music industry to raise revenues as, for the first time, streaming data can be laid over social media trends, BitTorrent consumption and the sentiment of over 700,000 artists.
Marie-Alicia Chang, co-founder of Semetric, owners of Musicmetric, said: “Our detailed BitTorrent data sphere already eclipses anything available in the market place, and the addition of legal streaming information will enable our clients to benefit from the most advanced music analytics available anywhere.”
Will Hope, Label Relations Director from Spotify said: “Musicmetric offer the industry an easy-to-view window in the complexities of digital music consumption, and we’re delighted that their users can now integrate Spotify data and use it to help generate sales and build further success.
“We are confident that by allowing labels and managers to clearly see the links between streaming, sales and online interaction, that we can work even more closely withrightsholders to drive more listeners and increase revenues for artists on the service.”