Apps Apple Store

More than 435,000 new apps predicted to be released in 2013 according to research from adeven


By Gillian West, Social media manager

January 22, 2013 | 2 min read

Over 435,100 new apps are expected to be added to the global Apple App Store in 2013 according to mobile analytics and ad verification company adeven.

Christian Henschel, adeven CEO, commented: “We reviewed App Store results over the past five years and noticed a steady linear increase in the number of App Store apps, indicating that there will be over 435,000 new apps in the App Store by the end of 2013.

Statistics on adeven’s show 359,764 new apps were released into the App Store last year, with July being the slowest month with only 22,483 apps released. November and the lead up the Christmas saw the largest number of app releases with 39,313 new apps released onto the market.

In 2012 expensive apps in the $999 price bracket doubled, with 16 of the 38 available apps in that price range being released last year. The number of apps not securing a ranking for most of the month – known as ‘Zombie’ apps – rose to 64 per cent in December, a four per cent rise since June reflecting the increasing competitiveness in the App Store for an app to be ranked and noticed.

Sentiment analysis tracing over 27 million App Store text based reviews found Word Seek HD by Idealix Inc. to be the most addictive app with a rating of 54.5 per cent across its three versions and a current version rating of 46 per cent. The most positively reviewed app was Zulily by Zulily which received a positive rating of 85.6 per cent across all versions with a current version rating of 90 per cent.

Henschel added: “Naturally anything could happen to the industry, but we think these numbers are a fair prediction and an indication of the continued growth in the industry.”

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