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Ford TalkSPORT

Ford renews sponsorship of Alan Brazil Sports Breakfast on talkSPORT


By Ishbel Macleod, PR and social media consultant

January 22, 2013 | 2 min read

It has been announced that Ford will continue its sponsorship of the Alan Brazil Sports Breakfast on talkSPORT for a tenth year.

The renewal will include sponsorship of all of talkSPORT’s live UEFA Champions League commentary.

Dan Dawson, creative solutions account manager at talkSPORT, said: “The past ten years have been a period of huge growth for talKSPORT but Ford has had a strong relationship with us throughout. It’s testament to our commercial offering that we been able to grow this into a truly multi-platform promotion and with a London Champions League final in a few months it’s optimum time to make the most of our coverage.”

Matthew Rouse, account director at Mindshare, added: “After a decade of partnership Ford’s relationship with talkSPORT goes from strength to strength in 2013 as the marque now sponsors the station on-air, online and across their tablet offering in Sport magazine. Ford’s exclusive sponsorship of talkSPORT’s Champions League coverage also allows unique access to the second Champions League final at Wembley in three years. 2013 is shaping up to be the biggest ever year for the Ford Transit brand and talkSPORT is an essential platform for Ford to speak directly to this commercial vehicle’s audience.”

As part of the deal, Ford’s sponsorship will run across all of talkSPORT’s platforms, including print, online, digital and on-air, on, in talkSPORT’s sister publication Sport magazine, and in the Sport iPad app.

Chris Muers, advertising and sponsorship manager at Ford, said: ‘’Over the past 10 years, talkSPORT has increased its scale and numbers significantly to break the 3million listener barrier and Ford has been proud to be part of this growth. As the 10th year of this partnership comes in such a massive year for Ford with the new Transit launches, the second UCL Final at Wembley in three years and the new elements of the sponsorship, it is clearly the time to take this relationship even further.’’

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