By Gillian West | Social media manager

The Viral Factory

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Samsung article

January 17, 2013 | 2 min read

Samsung has worked with The Viral Factory to create an online video promoting its Ecobubble washing machines.

The film, directed by James Rouse, shows a film crew being disrupted by a huge brown bear which, once the crew have scattered, strips off its top coat and uses the Ecobubble machine. The bear then waits in his spotted boxers as his coat washes and comes out brilliant white, he then puts his coat back on and leaves – as a Polar Bear.

Shot on location over three days with a Canadian Brown Bear, Barney, post production house Jellyfish Pictures and producer Jon Stopp created the stripped down bear using prosthetics and “a very cold man dancing around in a spotty bodystocking”.

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The Viral Factory’s creative director, Ed Robinson, commented: “For us making virals is all about telling product stories which can entertain the audience. The Samsung Ecobubble washing machine performs exceptionally well at very cold temperatures, so frozen tundra and polar bears felt like a good place to find such a story.

“The complexity of actually realising the story then hit us, but thanks to brilliant Barney the Brown Bear, James Rouse and the post geniuses at Jellyfish Pictures (not necessarily in that order) they made the concept tangible and joyous.”

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