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The Prince's Trust

iProspect and The Prince's Trust team up for pro-bono partnership

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By Gillian West, Social media manager

January 17, 2013 | 2 min read

Search agency iProspect is set to join leading digital and media companies, including eBay, Google and Skype, as a patron supporter of The Prince’s Trust.

The pro-bono partnership sees the agency lend its digital expertise to the youth charity. iProspect will help the charity reach more people through its website by offering its Google Analytics expertise, hopefully converting website visitors into much-needed cash donations.

iProspect managing director, Ben Wood, commented: “Our work with The Prince’s Trust is about making a difference to the charity’s online success and to the lives of individual young people to set them up for the digital age.”

Agency staff will also be getting involved in fundraising activity through financial donations, throughout 2013 staff will be taking part in The Prince’s Trust events including the Palace to Palace London 2013 bike ride and Wild UK – a 100-mile trip across Devon and Somerset.

iProspect staff are also volunteering their time to support The Prince’s Trust young people, helping them with CV writing and interview preparation.

Paul Brown, director of marketing and communications at The Prince’s Trust, added: “iProspect's technical expertise and insight will be invaluable to our marketing strategy this year. We're looking forward to reaping the benefits of the team's insight and enthusiasm.”

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