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Davidoff Cigars bring in Johnny Fearless and Dew Gibbons Design to overhaul marketing communications strategy


By Stephen Lepitak, -

January 17, 2013 | 2 min read

Davidoff Cigars has appointed Johnny Fearless and Dew Gibbons Design to handle its global advertising and global brand design needs respectively.

The appointments follow a four-way-pitch which will now see the successful agencies aim to update the brand’s image and marketing.

Johnny Fearless has been briefed with the development of the global advertising activity, which will include print and online, alongside the development of digital content, while Dew Gibbons will lead the packaging design work for the cigars range.

Neil Hughston, founder of Johnny Fearless, said: “Davidoff Cigars is one of those luxury brands with a long, illustrious past, but that at the same time is looking at the future and how it can reach an audience that might not traditionally set foot in a Davidoff store. We’re really excited about working with them to make this happen.”

Johnny Fearless will also work on experiential based marketing, point-of-sale material for retailers and some in-store design.

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