Simply Business reveals customer-focused brand overhaul including new logo and website


By Gillian West, Social media manager

January 16, 2013 | 1 min read

Business insurance provider Simply Business has revealed a new brand identity to better reflect its brand values.

As well as revealing a new brand identity, Simply Business is also launching a restructure of its website as more than one-in-ten customers are now accessing the site via mobile.

Developed in-house, the clean logo aims to translate the vibrancy of the business; the translucent ‘squoval’ shapes represent multiple aspects of the business working together in an honest and authentic manner.

Speaking of the new identity, Simply Business CEO Jason Stockwood, said: “The rebrand represents far more than the change in visual aesthetics – it boldly announces our clear positioning and confidence in the marketplace.”


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