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Nigel Vaz to lead European business at SapientNitro, appointed as European MD


By Gillian West, Social media manager

January 16, 2013 | 2 min read

SapientNitro has revealed that Nigel Vaz, senior vice president and managing director of UK, Russia and Sweden, has been appointed as European managing director.

Vaz will now lead the Germany and Switzerland business, in addition to his current remit, in a single EU business unit.

During his 13 years with SapientNitro Vaz has held a variety of leadership positions across North America, Europe and India, most recently leading the UK and Northern Europe arms. In his new role Vaz will continue to work with SapientNitro’s Asia-Pacific and North America leaders supporting global accounts.

Sapient president and CEO Alan J. Herrick commented: “Nigel personifies the approach and philosophy that sets us apart. As a seasoned and strategic leader who operates very much at the nexus of creativity and technology, Nigel enhances our success with his focus on helping our clients transform and succeed in this always-on environment.”

Alan Wexler, executive vice president for SapientNitro, added: “Nigel has consistently contributed to SapientNitro’s success and growth over the years. His capacity to build deep and strategic

relationships with clients is at the heart of his success, helping them to navigate the complexities of the shifting landscape created by the always-on consumer.”

Vaz frequently advises CEOs, CMOs and the boards of global brands; he currently sits on the executive committee of BIMA and is an elected member on the IPA Council.


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