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By Gillian West, Social media manager

January 16, 2013 | 2 min read

Disney Interactive has worked with games developer Avalanche Software to launch gaming initiative Disney Infinity, which brings together characters from both The Walt Disney Company and Pixar Animation Studios.

The gaming platform allows players to create stories and experience original adventures in some of their favourite Disney and Pixar worlds as well as building their own worlds using the power of their imagination.

Speaking of the launch, John Pleasants, co-president of Disney Interactive, said: “Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future.

“With this innovative approach to gaming, Disney Infinity will bring to life new characters, stories and environments from The Walt Disney Company over time in a way that will delight fans and gamers alike.”

Released this summer across all consoles with a roll out phase across mobile and online devices also planned, players will solve challenging puzzles, battle enemies and explore famous Disney properties throughout each story-driven experience.

Players will also be able to collect unique characters, vehicles, and gadgets from each world and save them to a virtual ‘Toy Box’. Items stored within a players ‘Toy Box’ can then be used to customise their own virtual worlds. 'Toy Box' creations can also be shared with friends both online and off.

Vice president and general manager of Avalanche Software, John Blackburn, added: “Disney Infinity combines prominent Disney and Pixar characters and scenarios in a way that mimics how kids play in real life.

"With our platform’s unique gameplay mechanics and innovative approach to user generated content within the “Toy Box” mode, Disney Infinity will spark imaginations and provide endless hours of fun and creativity.”

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