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By Ishbel Macleod, PR and social media consultant

January 15, 2013 | 1 min read

The NSPCC yesterday re-launched its national TV campaign ‘don’t wait until you’re certain’, following the Yewtree report last week.

The charity told The Drum that the campaign is being run ‘in response to the unprecedented surge in willingness to report child abuse as a result of the Jimmy Savile revelations.’

The ad, set to run for six weeks, urges the public not to ignore that niggling doubt about a child’s safety, after a report in 2011 revealed that people wait over a month on average before reporting their suspicions.

The ‘$#*! Kids Say’ campaign was originally launched in March 2012, and was created by Inferno and directed by Skins director Amanda Boyle.

A spokesperson told The Drum that the campaign would also be supported by activity on the NSPCC social media channels, which will include a mix of information for those who are worried about a child, as well as conversational topics to find out what people think of child abuse.


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