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G2 promotes Sarah Todd to lead G2 Joshua


By Ishbel Macleod, PR and social media consultant

January 11, 2013 | 2 min read

G2 has announced the appointment of Sarah Todd as CEO of G2 Joshua, taking over the role previously held by Tim Hipperson.

Having previously held the role of global key accounts director for the agency, Todd will now join the EMEA management board with immediate effect.

Todd was one of the founding UK directors of shopper marketing specialist Saatchi X, where during her tenure she sat on the UK management team, EMEA and global leadership teams.

She said: "I am delighted to be moving to this role within G2. I have been really inspired by the growth and evolution of our EMEA and UK offer under Pietro's leadership. I believe we have an unmatched proposition in today’s agency space: connecting world-class strategic tools, and data and insights with channel understanding, strong creativity and excellence in delivery, enabling us to precisely predict behaviour and maximize the value of every consumer and shopper interaction. This unique mix is already delivering a significant shift in effectiveness and value for our clients. I am excited to work closely with our clients and our talented UK team to help take this to the next level.”

Todd will report to Pietro Leone, CEO of G2 EMEA. He said: “We are absolutely delighted that Sarah will be leading our UK operation. Her reputation for delivering outstanding results for global clients such as P&G combined with her superlative understanding of clients' business issues, talent as a global marketing practitioner and hands-on leadership style make her the ideal candidate to head our talented UK team. Many of our clients are redesigning their marketing strategies and we are evolving our model to match their needs with this appointment.” He added, “With her multinational client experience Sarah brings a new level of leadership to the role enhancing the capabilities of the UK office and positioning it well to be the central hub for the region.”

Content created with:

G2 Joshua

G2 Joshua is one of the leading creative communications agencies in the UK, integrating technology, social media and data solutions into brand based communications.


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