The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

January 11, 2013 | 1 min read

Is Lynx taking their advertising a giant leap too far? No longer is it enough for men to smell irresistible to women - now they have to go into space and "come back a hero" according to Buzz Aldrin, looking scarily like a galvanised corpse. Wannabe spacewomen up and down the land will be pressurising Dove to offer them the same chance.

Lynx Buzz Aldrin

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