The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

the Telegraph Virgin Atlantic Blippar

Telegraph Media Group unveils its first Blippar iPad advertisement with Virgin Atlantic


By Ishbel Macleod | PR and social media consultant

January 9, 2013 | 1 min read

Telegraph Media Group has unveiled an augmented reality ad on its iPad edition for Virgin Atlantic, as part of the airline’s 'Flying in the face of Ordinary' campaign.

The first Blippar ad on the iPad edition of the newspaper, created and facilitated by Manning Gottlieb OMD and RKCR Y&R, promotes the Virgin Atlantic January sale.

Virgin invites The Telegraph’s audience to use augmented reality, by holding the Blippar app on a secondary device over the iPad advertisement, to discover the best priced flights available to their chosen destination.

Mark Challinor, director of mobile platforms, TMG, said: “We have constantly been innovating in the digital and mobile arena here at The Telegraph, working with the best service providers and providing innovative solutions to our forward-looking clients and agencies.

“This is a prime example, with one of our leading advertisers capturing this augmented reality technology, within a Telegraph-created advertisement, adding value for our readers.”

The AR function will also allow users to find out local weather, time and cabin crew tips, based on their selected route.

the Telegraph Virgin Atlantic Blippar

More from the Telegraph

View all


Industry insights

View all
Add your own content +