The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 9, 2013 | 1 min read

The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.

We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba.

Agency: Saatchi & Saatchi

Creative Team: Rod Elms / Louise Wright

TV Producer: Laszlo Bederna

Film Prod Co: Home Corp

Director: Max & Michael

Producer: Charlotte Woodhead

DP: Sam Goldie

Post: Framestore