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KFC fears millions of dollars’ worth of advertising has been undone by ‘wrinkled brain’ find


By Ishbel Macleod, PR and social media consultant

January 9, 2013 | 2 min read

It has been suggested that KFC is worried that the image taken by Ibrahim Langoo of a ‘wrinkled brain’ found inside a piece of chicken, which has now gone viral, may have undone millions of dollars of KFC advertising.

Lagoo, 19, posted the image after finding the organ – which KFC insists is a kidney and not a brain – in KFC in Colchester.

He told The Sun: "I threw it down onto my tray immediately. It looked like a brain. I suddenly felt grim and really sick." The student said he alerted staff, but they did not provide any help.

A KFC spokesperson has said: "Although we haven’t received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process.

"We’re very sorry about Mr Langoo’s experience and while there was no health risk, we agree it was unsightly."

The fast food chain has given Langoo some vouchers to make up for the experience, but the student insists "I never want to eat KFC again”.

Is this set to mark the beginning of a bad year for KFC? What do you think this will do for the brand, publicity-wise?


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