Scottish Government launches campaign to persuade women to ‘Drop a Glass Size’ in 2013

The Scottish Government has today launched a campaign to encourage women to ‘Drop a Glass Size’ in 2013, including a ‘drinking mirror’ smartphone app to show the effects of drinking too much.

The app, which is free until the end of March, will show users that cutting down a glass size can have a significant effect on the ageing process.

Health Secretary Alex Neil said: “Evidence shows us that most people who drink alcohol, particularly at home, have no idea of how much they are actually consuming. This campaign will show people how small changes to their drinking habits can have a significant impact on their health and wellbeing.

“Scotland has an unhealthy relationship with alcohol and much has been done in the last five years to address this. Our alcohol framework outlined a package of over 40 measures to reduce alcohol related harm. We have made considerable progress including banning quantity discounts, restricting promotions on off-sales and working to introduce a Minimum Pricing Bill.

“I have always been clear that there is more that can, and must, be done. Alongside educational efforts such as this campaign, we will work to ensure that people drink less and that we become a healthier Scotland.”

The campaign will also include a national roadshow.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.