JICREG announces partnership with NRS in new regional press measurement operation
The Joint Industry Committee for Regional Media Research (JICREG) has appointed The National Readership Survey (NRS) to collect readership data for all regional newspapers in the UK.
The partnership means that JICREG will have access to readership data across the country, based on NRS’s sample of 36,000 face to face interviews per year. All JICREG titles will now be included in NRS interviews from 1 April 2013, with specially customised questions to be used in each region.
The collaboration is backed by media owners, advertisers, publishers and agencies and is hoped to improve data capture amongst independent regional publishing groups and major regional titles, which until now have collected their own data through face to face or phone interviews.
JICREG chief executive Keith Donaldson commented: “This is a bold move that really demonstrates the commitment by local media owners to prove accountability through high quality regional readership data.
“While JICREG will use NRS data to sustain its joint industry currency, both brands will of course maintain their individual identity, strengthened by the new partnership”
Mike Ironside, chief executive of NRS described the partnership as “another step forward for the NRS in traditional media”.
The contract between the two will run for four years as of 1 April.