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UTV Media

UTV Media agencies Simply Zesty and Tibus Digital set to merge

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By Ishbel Macleod, PR and social media consultant

January 7, 2013 | 2 min read

UTV Media has today announced that its digital marketing agencies, Simply Zesty and Tibus Digital, are set to merge; forming one of Ireland’s largest digital agencies.

Trading as Simply Zesty, the agency will have operations in Dublin, Belfast and London.

Ken Fitzpatrick, CEO of Simply Zesty, said: “We are delighted to be merging with our sister agency, Tibus Digital. Clients are looking for a single digital agency approach that can provide both creative and technical excellence. We can now provide the full range of digital services under one virtual roof with a dedicated and highly experienced team of more than 50 digital professionals under the Simply Zesty brand.”

Nigel Robbins, group commercial director for UTV Media plc, said: “Simply Zesty and Tibus have been working closely together in the last year to assist an increasing number of clients whose marketing strategies require a strong digital presence. With the combined strengths of both of our digital agency businesses, we can now offer leading brands an unrivalled creative digital marketing and technology service across Europe and beyond. This merger creates what we believe will be the largest digital agency on the island of Ireland and one with an accomplished track record and an impressive portfolio of first-class clients.”

The Drum can confirm that there will be no job losses as a result of this merger, and that all offices will remain as they are.

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