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Sky Sports adds NBA coverage to 2013 schedule


By Gillian West, Social media manager

January 7, 2013 | 2 min read

Sky Sports has confirmed it will show NBA games up until the finals in June starting with NBA London Live 2013 this month, part of a new agreement for live games throughout the current season.

The sold-out game featuring the New York Knicks and the Detroit Pistons at London’s O2 arena will be shown live in 3D, and will also be available live on mobile, online and tablet services via Sky Go.

Speaking of the deal Barney Francis, managing director of Sky Sports, said: “This agreement provides even more live content for our customers to watch at home or on the move. The NBA has a strong fan base in the UK and the sold-out game at the O2 promises to be a great sporting spectacle.

“We follow NBA London Live 2013 with primetime Sunday night games for the remainder of the regular-season and the drama of the post-season including every game of the NBA Finals.”

NBA vice president of media distribution and emerging markets, Dan Markham, added: “We are thrilled to partner with Sky Sports and make extensive NBA coverage - including Sunday double-headers in primetime - accessible to fans on television and across a range of devices.

“We look forward to bringing more exciting moments from the NBA season to fans in the UK on Sky Sports.”


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