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Freya Lingerie

Freya lingerie launches 365 days of Deco campaign


By Gillian West, Social media manager

January 7, 2013 | 2 min read

Freya lingerie has revealed the new global marketing campaign for its bestselling Deco bra, entitled 365 days of Deco.

Since its launch in 2009 Freya has sold more than 300,000 Deco bras which the brand claims can be worn “365 day of the year underneath any outfit”.

The campaign, set to run until December 2013, celebrates the versatility of the garment with a dedicated microsite showcasing the full Deco range, as well as a video showing consumers how Deco can suit whatever the season.

The mobile friendly site is available in four languages and is integrated with the brand’s Facebook. Freya has also unveiled a new Deco Style Wall, where fans can win prizes by showing their Deco style by uploading a photo of themselves wearing Deco under their outfit or by saying what Deco they’d like to wear under their outfit.

Entrants will have the chance to be featured on the Deco 365 style wall, one of the quarterly campaign adverts, win a Deco set, the entire Deco collection, or a £1000 shopping spree with a stylist.

Freya lingerie’s head of marketing Ann-Marie Manley, commented: “We’re hoping 365 days of Deco urges women to shows women Deco can support your look any outfit 365 days of the year.”

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