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Coats unveils customer-facing web portal with Amaze


By Ishbel Macleod, PR and social media consultant

January 7, 2013 | 2 min read

Coats, the industrial thread and consumer textile crafts company, has unveiled a customer-facing web portal with Amaze.

The portal includes product and technical information, including films, online training, access to technical advisory services and a search facility.

Frazer Smith, chief commercial officer at Coats plc, said: “Amaze’s combination of technical expertise and global implementation capability were key factors in its appointment as digital partner. We developed the site for Coats Industrial by listening to our customers and identifying how we could help them receive information and access services with increased efficiency. The collaboration led us to develop the portal, which we believe to be truly industry leading.”

Natalie Gross, CEO at Amaze, added: “We are thrilled to be working with Coats and have the opportunity to again demonstrate our digital expertise on a global scale. The team has worked exceptionally hard to gain a deep understanding of Coats’ business, customers and consumers. A business changing solution, the Coats Industrial web portal is a substantial development in the company’s offering and really demonstrates its commitment to integrating and adapting its services into the digital world.”

The web portal for Coats Industrial is fully integrated with the internal business systems across the organisation.

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