UK Fashion Events partners with Out Of Home International for UK Baby & Toddler Show outdoor advertising

UK Fashion Events has worked with Out Of Home International, part of The Media Agency Group, to coordinate the outdoor advertising campaign for the UK Baby and Toddler Show, taking place on Saturday 2 and Sunday 3 February at Liverpool’s Echo Arena.

The UK Baby & Toddler Show hosts 200 national and international exhibitors

The event will now be publicised throughout the month with 48 sheet billboard adverts and life escalator panels across Liverpool.

The outdoor campaign aims to draw attention with the simple and vibrant fuchsia and turquoise colour scheme and high quality baby photography.

Out of Home International have said the “combination of lift escalator panels and 48-sheet billboards can achieve a substantial visual spread on a public level, addressing an audience in an appropriate local area.”

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