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Men’s Fitness steps up tablet strategy with new iPad edition

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By Jessica Davies, News Editor

January 2, 2013 | 2 min read

Dennis Publishing-owned Men’s Fitness has launched a raft of exclusive content in its latest iPad edition as it looks to better meet its readers’ demand for digital content.

The fitness magazine’s tablet edition, available in the Apple app store today, features exclusive content including an interview with Olympic record-breaking swimmer Michael Phelps.

The app, priced at £2.99, has been designed to offer more content with which readers can interact. Users can personalise their apps using the MyPages feature, which lets them favourite individual features from multiple issues.

MyPages also lets users share features from the magazine, including recipes, exercises and interviews, with friends via Facebook, Twitter and email.

Men’s Fitness publisher Russell Blackman said, “The appetite for Men’s Fitness content has never been stronger and it’s increasingly clear that our readers’ needs are evolving in the way they want to consume our content. Our exciting new interactive edition is a reflection of this and allows us to continue to deliver on our 360 degree brand approach in delivering content when, how and most importantly, where readers want it.”

Men’s Fitness has clocked up 1.5 million downloads for its previous digital edition, which was more a replica of its print version. This latest app is aimed at taking its tablet content a step further, according to Blackman.

“The interactive issue will bring our authoritative and entertaining fitness advice to life with exclusive videos, workouts and an ability to build your own personal fitness log or portfolio of articles with our MyPages functionality. Readers will see the app continue to evolve, with further interactivity and unique features added over the coming months,” he said.

The app also features several interactive adverts, created by Dennis’s in-house ad creative team. These include the Remington Touch and Diamond advert which features a video, 360-degree product view, hotspots and the chance to use the touchscreen to shave a face with your finger.

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