The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Author

By Gillian West | Social media manager

December 24, 2012 | 1 min read

Home phone and broadband provider Plusnet has announced it is to launch its new advert on Boxing Day (Wednesday 26 December).

The new advert , created by Karmarama, follows on from Plusnet's 'Days of Fibre' advert which ran back in Autumn and will debut during Channel 4's screening of The Lord of the Rings: The Two Towers.

Directed by Sam Walker and filmed at Rockingham Speedway in Northamptonshire, the ad brings back the popular Plusnet characters. Joe will still lead the advert as he pains half of the winners podium and the characters white, showing that there is half off all Plusnet broadband packages when you take out home phone.

It is estimated that over two thirds of UK adults (73 per cent) will see the new ad five times on average.

Plusnet Telecoms Drum News

Content created with:

Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

Find out more

More from Plusnet

View all