The Perfume Shop promotes new Wonderstruck Taylor Swift perfume through Facebook Application
The Perfume Shop and Elizabeth Arden have teamed up to promote Taylor Swift’s perfume, Wonderstruck, via a Facebook campaign.
The competition has asked fans to design a Wonderstruck dress for Taylor Swift a dress through a Facebook app, using a variety of tops, skirts, and accessories. Participants can then share their entry across Facebook and other social channels.
The application is capable of producing nearly three trillion different entry combinations, with users having over 250 material colours and patterns to choose from. The winner will be flown to New York for four nights and receive a dress inspired by the pop-star.
To further promote the perfume, each entrant to the competition will be given a discount code to purchase Wonderstruck products from The Perfume Shop. The winner will be chosen by Elizabeth Arden and announced by The Perfume Shop in January 2013.
The campaign will be live for four weeks and can be viewed on desktop or mobile devices here.
The campaign has been developed by Facebook preferred marketing developer One iota.