Metro to launch Christmas editions via tablet and smartphones
The Metro has announced that it is launching its first ever Christmas edition, which will be available through tablet and smartphones daily from Christmas Day to New Year’s Day.
The Christmas issues will feature the biggest stories of the year in news, along with festive Guilty Pleasures, while columnists will share their highlights of the past year.
Linda Grant, managing director at Metro, said: “Delivering a high quality, engaging experience to all Urbanites no matter where they are this Christmas is our priority; so we’re delighted to announce our first ever Christmas editions across our phone and award winning tablet platforms.
“We know tablet and smartphone penetration is high amongst our audience and we know that over the Christmas break our audiences’ consumption habits differ and we need to accommodate for this. We’re already seeing our digital editions attract high engagement levels across the afternoon and evenings and think this success will be further replicated across the holiday season.”
The Metro will also be running a 100-question quiz over the six issues, allowing readers to test their knowledge of 2012.