Brand consultancy Interbrand has confirmed it will be partnering with D&AD for the second year running on its annual Student Award competition.
In collaboration with Nissan, Interbrand is challenging students to build a new brand that will represent the car manufacturer’s complete line of sustainable vehicles.
Interbrand and Nissan have asked students to consider how the brand will address its audience, how to anticipate audience needs, and how to reawaken the public’s desire for Nissan’s products and services.
On top of this to fulfil the brief students have to create a flexible brand identity and sub-brand personality, as well as considering how the brand will involve its audience and how social media and digital channels can be used to engage people in a dialogue.
Submissions will be judged on how effectively the sub-brand comes alive across a range of media and experiences, including online and offline.
Interbrand’s global chief creative officer, Andy Payne, said of the brief: “Great brands anticipate our needs and transform our desires. At Interbrand, we believe that to create such powerful brands, we must encourage curiosity. We hope that this exercise will enable students to gain both the confidence and experience to build a brand that has the power to change the world.”
Entries for this brief must be submitted by Wednesday 20 March 2013, more information and the full brief can be viewed on the D&AD website.