Centrepoint to launch TV ‘Sponsor a Room’ appeal
Homeless charity Centrepoint is to launch a television ad campaign to promote its ‘Sponsor a Room’ appeal.
Devised by Soho based ad agency Hero the campaign TV ad is titled ‘Monologue’ and will air on Sky channels from Christmas Eve through to 6 January.
The piece has been written and directed by Pete Lewtas.
HERO producer, Helena Bullivant said, "Everyone worked so hard to make a commercial that was a little different from the usual DRTV ad, and I’m certain that this TV campaign will help Centrepoint to step just a bit closer to their ideal of eradicating youth homelessness”.
Centrepoint, head of marketing and communications, Matthew Wilk said, “HERO really rose to the challenge for us, we are delighted with the results.”