Viewster appoints Steve Broadhead as SVP of EMEA Partnerships
Viewster, a supplier of ‘on demand’ movies, has appointed Steve Broadhead as senior vice president of EMEA Partnerships, as it aims to build on expansions in this sector.
Broadhead will manage all sales and business development activity across the EMEA region, managing and expanding the company’s existing advertising partnerships and raising Viewster’s profile amongst media and advertising agencies.
Kai Henniges, CEO at Viewster, said: “Month after month we’re seeing substantial rises in views across our service as consumers turn their back on linear TV. Online video represents a major opportunity for advertisers who are increasingly struggling to reach some audiences through live TV.
“We’re very excited to have Steve on board, supporting our advertising sales business, as we begin to see even more brands invest in highly personalised and targeted online video ad campaigns.”
Previously, Broadhead has worked at Utarget, Sky Media and Fox Networks.