Debenhams Public Relations Retail

Debenhams reveals almost half of its shoe sales are now made online


By Gillian West | Social media manager

December 3, 2012 | 1 min read

Debenhams has revealed that almost half (44 per cent) of its total shoe collection sales this summer have come from online sales.

Off the back of its ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, Debenhams generated £19,000 worth of shoe sales online. As well as running a targeted email campaign, Debenhams Facebook page received in excess of 35,000 ‘Likes’ during the course of the campaign.

“The ‘Call it Spring’ DNA and took a customer focused approach when developing the integrated multi-channel campaign strategy,” commented Brandy Gillespie, online marketing manager at Debenhams. “We are extremely excited about the success of the ‘Call it Spring’ campaign launch.”

STEEL’s CEO, Andy Hinder, added: “As a product category, shoes are particularly difficult to sell online so for the campaign to have driven almost half of the sales online is practically unheard of. It shows retailers how effective the digital mix can be in generating sales and that online is a viable sales channel for all fashion product lines.”

Debenhams Public Relations Retail

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