Webuyanycar.com has replaced incumbent agency All Response Media after signing a media planning and buying deal with MEC Manchester, a client spokesperson has confirmed.
Following a competitive pitch, which All Response Media declined to pitch for, MEC Manchester was awarded the UK account for the used car business.
The contract, thought to be worth around £5 million, sees MEC Manchester take over Webuyanycar.com’s TV advertising. The agency already handles the digital display and radio advertising for the business.
Advertising agency, Driven, who also work with Webuyanycar.com is thought to be unaffected by the media review.