M&C Saatchi Worldwide is to launch a full service agency in the Nordic region at the start of next month.
Based in Stockholm, Sweden, CEO Bjarte Eide will be at the helm as one of four founding partners, with Martin Cedergen and Patrick Dry as co-executive creative directors and Klara Eide in charge of the agency’s strategy and planning as executive strategy director.
Moray MacLennan, M&C Saatchi Worldwide CEO, said: “This strategic move in Scandinavia further strengthens our global network. The region is home to some of the world’s most innovative brands and talent. We have a uniquely experienced team of founding partners. Their understanding of the Scandinavian market is unsurpassed and the team is a great addition to the M&C Saatchi network.”
The choice of Sweden marks a strategic investment in growth in the Nordic region. Scandinavia is the 10th largest advertising market in the world with Sweden in particular at the forefront of digital innovation and development.
Multi-award winning Bjarte Eide joins the agency from Lowe Brindfors Stockholm where he was CEO for the last two and a half years. Prior to this he held a number of senior roles in Lowe & Partners and Leo Burnett in the UK, Norway and Sweden.
Bjarte said: “The M&C Saatchi philosophy chimes perfectly with my ambition to lead an innovative, future-focused agency. With mobile and tablets fast becoming our primary screens, social will be at the core of our offering, leveraging all touch-points in a lean, smart agency model which monetises and measures. I couldn’t be more thrilled with the challenge and that Martin, Klara and Patrick are joining me as partners. They represent some of the very best talent in Scandinavia.”
M&C Saatchi Worldwide is a global network of 27 offices in 20 countries with over 1,850 employees. The new Stockholm office will open on 1 December 2012.