Trend Bible unveils new brand identity with Gardiner Richardson
Trend Bible has unveiled a new brand identity with Gardiner Richardson, with the aim of evolving its current brand positioning.
The company hopes the new identity is more business-focussed for the trend forecasting arena, with the monogram expected to provide a ‘simple, elegant and sophisticated expression’.
Joanna Feeley, director at Trend Bible, said: "In our world of trend forecasting, we talk a lot about themes, concepts, what's new and what's next, but creating our own brand identity was something completely different to the work we do in our day job.
“We needed to embrace the quality of timelessness to create an identity that framed our forecasts, which are very visual. Our identity needed to be the static in a world that's all about change, and that means creating something that looks right today and looks right in five years' or ten years' time.
“Working with Gardiner Richardson allowed us to uncover and define the Trend Bible story – the essence of who we are and what we do. This enabled us to explore what is unique to us and to be able project our brand personality and purpose, not only in the new identity, but in every touch point. We’re really excited for the future – we now have a clear focus as well as an identity which not only reflects us but will energise everyone in the team and enhance our business growth plans."
Content created with:
Gardiner Richardson
Find out more