Visit Wiltshire has unveiled a campaign to promote the area as a tourist destination for winter.
A 20 second ad is showing at 13 Underground stations, with the aim of promoting key tourism spots such as Stonehenge.
Fiona Errington of Visit Wiltshire, said: "We hope to inspire people on the Tube to explore the county and remind them it's only 90 minutes away.”
James Robinson, managing director of Zeffa, the media planning and buying agency behind the campaign, added: “We are delighted with the positive impact the Visit Wiltshire underground advert has had already. The wonderful destination shown in the clip really seems to have struck a chord with commuters at the underground stations.”