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By Noel Young, Correspondent

November 11, 2012 | 2 min read

If you thought the presidential election was the big thing in America this past week, think again! We've also had the cats v dogs election, buttressed by TV commercials "approved by the candidates".

The election was staged by Nestle Purina PetCare and their agency AFG& . Consumers were encouraged to participate in "America’s Pet Debate" before voting ended his weekend. And it’s now official: Cats are the winners , with 55 percent of the vote versus 45 percent for their doggy opponents. The US is a cat country: Official !

The campaign kicked off in September, with TV spots and a dedicated website, where animal lovers finally voted , said Adweek. The agency AFG&, formerly known as Avrett Free Ginsberg, worked with Purina to tie the pitch to both the U.S. election and Veteran’s Day this weekend.

Based on roughly a dollar for each of the 112,860 votes cast, Nestle Purina donated $112,500 to programmes to give veterans companion animals.

In keeping with the hard-hitting ads of the other election , the pet candidates went after the opposition.

Team Cat depicted a bloodhound drinking out of a toilet as a “potty mouth”. A retriever, soaking after a dip in the pool, shook his way into barbecue guests as a “party crasher.”

Team Dog had a cat jumping on its sleeping owner as a “dream stopper”; another kitty nesting in a mound of unwound toilet paper was dubbed a “home wrecker.”

Consumers shared their pet stories, photos and videos posted on Facebook—where the election generated 148,000 “likes.


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