JD Williams has selected integrated communications agency Brandnation to handle the UK PR for its High and Mighty brand, following a competitive pitch process.
Brandnation has now been tasked with creating a comprehensive PR strategy for High and Mighty, focussing on all sectors of consumer and trade media as well as specific social media initiatives. The agency has also been briefed to support the chain’s 21 retail stores nationwide, assist with new store launches, provide support and consumer engagement input to highandmighty.co.uk, and promote High and Mighty’s ‘Made to Measure’ suit service.
Gill Politis, managing director of High & Mighty, commented: “We are delighted with the appointment of Brandnation and feel that their approach and expertise will help achieve the business objectives and elevate brand awareness. It is a very exciting time for the brand and it is great to have an enthusiastic and experienced team on board.”
Brandnation’s managing director, Mary Killingworth, added: “Our appointment by High and Mighty is a fantastic, high profile win for the agency and a great addition to our Fashion Division.
“It is a very exciting time for High and Mighty, as the brand owners realign the brand positioning and accelerate consumer education and interaction in relation to the extensive product offering and services. There’s plenty to do on a wide brief and we are really looking forward to being a part of the High & Mighty success story.”