Bayer Aspirin and Cafiaspirin shows the difference between bad and really bad headaches with Almap BBDO

Bayer is showing when you will need Aspirin and when you will need Cafiaspirin in a series of print ads by Almap BBDO in Brazil.

A continuation of the campaign which ran in 2010 by the same agency, which won a Cannes Lion, the ads predict you might need aspirin if your wife says you need to talk, but some cafiaspirin might be on the cards if your jail mate utters those words to you.

The previous ads ran with the strapline ‘if it gets strong, we get stronger’, suggesting that aspirin might be required for dealing with a boss, but cafiaspirin could be needed to deal with their jokes.