Sainsbury's Gin

Fentimans and BLOOM partner with Keen and Able for packaging design


By Gillian West, Social media manager

November 5, 2012 | 2 min read

Fentimans & BLOOM have worked with brand experience agency, Keen and Able, to create the packaging design for their premium pre-mixed gin & tonic cocktail.

Launching in Sainsbury’s stores nationwide today, Monday 5 November, the ready to serve cocktail mixes BLOOM London Dry Gin with Fentimans botanically brewed tonic water. The cocktail hopes to corner the premium market in the £31 million RTS (Ready to Serve) category, which has seen growth of 23.1 per cent year on year.

Frederik Kampman, international brands development manager, commented: “Consumers are looking for ways to recreate the 'perfect serve' at home and so far there has not been an off-trade proposition that provides a premium convenience Gin & Tonic.

“The RTS category represents an opportunity for BLOOM London Dry Gin to engage with a new breed of discerning drinkers who appreciate quality and a more refined Gin drinking experience. With Fentimans & BLOOM Gin & Tonic, we deliver on all accounts.”

Creative director at Keen and Able, David Jenkins, added: “In creating the brand and packaging for this classic cocktail, Keen and Able has married the individual characteristics of the brands' 'delicate and floral' BLOOM with the 'Victoriana' look and feel of Fentimans iconic curved glass bottle.

"It was key to ensure that this new to market product would have instant standout on-shelf, whilst at the same time communicate its premium proposition".

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