OnTrees money management tool unveil brand identity with isobel


By The Drum Team | Editorial

October 29, 2012 | 1 min read

OnTrees, a money management tool set to be launched in November by A&N Media - part of the Daily Mail Trust Group - has unveiled its brand identity with isobel.

The campaign for the free online service and iPhone app will launch with a teaser ad to run in print and online up to the launch of OnTrees.

Appointed without a pitch, isobel also came up with the campaign strapline 'Your Money Life Neat and Tidy'.

Rob Fletcher, creative director at isobel, said: “We strove to create an identity that is both simple and striking and that would read confidently as an App. For the teaser campaign it was about creating something that is visually compelling whilst clearly communicating the essence of OnTrees – the complex made simple.”

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