Network Ticketing and Guerilla launch transport revolution campaign


By The Drum Team | Editorial

October 29, 2012 | 2 min read

A blend of Cuban, Russian and Chinese revolutionary style illustrations are being used to support a new campaign designed to persuade commuters across Tyne & Wear that the ‘Anytime’ Network One ticket is the best way to travel.

Devised by creative agency, Guerilla, the campaign urges commuters to ‘join the transport revolution’. The campaign images show the public marching forward together alongside headlines such as ‘overthrow the tyranny of the car’ and ‘fight rising fuel and parking prices’.

The campaign is set to run across a wide range of media including outdoor posters, radio, press advertising, leaflets, buses, and online banner advertising. Student-specific advertisements have also been created for use on university websites, Facebook, at Fresher’s events, and on Spotify.

Barbara Golder, manager, Network Ticketing, commented: “There is no point in running a campaign that gets lost in the noise and doesn’t get noticed. In this economic environment you have to have stand out and then deliver a clear call to action. I know that our audience is going to take notice of this campaign and hopefully that will show in the number of tickets we sell.”

Group account director at Guerilla, Dan Appleby, added: “We wanted to create a campaign that would have a high impact and one that would be uncompromising in our message.

“By introducing a revolutionary feel it enabled us to clearly spell out the fact that the public have a better option than travelling around by the car whilst giving the power back to the people.”

Content created with:

Guerilla Communications

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