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By The Drum Team, Editorial

October 29, 2012 | 1 min read

Could this be the real reason we have never got past the ‘turn it off and then on again’ trick?

Electronics goods retailer Compumundo, has revealed the truth about your I.T. department in its latest ad developed by Draftfcb Buenos Aires.

The ad promoting Compumundo's tech services opens with a man struggling to set up his new entertainment system. His neighbor offers to help and the man accepts, unaware of the conspiracy he is caught in.

While carefully watching his friend the unsuspecting man says he now understands what to do and so is suddenly put into a trance. He is made to forget the lessons he has just learned (along with a few other things) and he thanks his hypnotist, none the wiser to the sinister geek plot to control our technology.


Director: Sebastián Borenstein

Production House: Palermo Films

Postproduction House: Postmedia

Music: Rifle Music


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