The Humane Society of the United States has unveiled a four minute film with Aardman Animations to show the problems of factory farming, from the perspective of a piglet called Ginger.
Coinciding with Food Day, a national movement for healthy, sustainable food, ‘A Pig’s Tail’ follows Ginger and her mother as they experience life on a typical industrial factory farm, and have the idea to escape.
Joe Maxwell, vice president of outreach and engagement at The HSUS, said: “The Humane Society of the United States is thrilled to celebrate Food Day with the release of this endearing and educational short film.
“We hope ‘A Pig’s Tail’ will launch a conversation about how food gets to the table and help end inhumane practices in the pork industry.”
The film centers on industrial pig farming where most breeding pigs are confined day and night during their four-month pregnancy in gestation crates, with nine states having already banned these crates and food companies like McDonalds, Burger King, Wendy’s, Cracker Barrel, Oscar Mayer, Costco, ConAgra and Kroger have agreed to eliminate gestation crates from their pork supply chains.
Sarah Cox, director at Aardman Animations, added: “I was very proud to direct this film for The Humane Society of the United States because it is about an issue I passionately believe in. It is so important that children understand where their food really comes from, particularly the connection between meat products and the treatment of the animals that they are made from. I wanted the campaign to be positive and optimistic so I created a strong and likeable lead character - a little piglet called Ginger, and gave the story a happy ending because that is ultimately what we are trying to achieve.”