Whisky brand Glenfiddich has announced the appointment of Gravity Thinking to develop its global digital, social and relationship marketing strategy and activity.
Gravity Thinking will work with Leagas Delaney, who handle advertising for the brand, and Porter Novelli who recently won the PR business.
Stephen Firth, Gravity Thinking’s managing partner, said: “Consumers are simply not aware of the pioneering story behind the brand or the quality of the liquid that is produced. Our job is to engage consumers with Glenfiddich, build up a strong relationship with them and create brand advocates around the world by effectively communicating Glenfiddich’s brand story and quality credentials. The impressive scale of the brand and the evolving media landscape makes this an interesting and hugely exciting brief for us.”
The agency has been briefed to help reconnect consumers with the brand.
David Hume, global communications director for Glenfiddich, said: “Gravity Thinking have the right balance of experience in delivery of digital, data and social activity and a detailed understanding of relationship marketing and the opportunities that the new media landscape offers.”