CBS Outdoor UK teams with Blippar for Look for Longer puzzle
CBS Outdoor UK has teamed up with Blippar to continue its ‘Look for Longer’ campaign.
The campaign, which launched on 1 October and is set to run for four weeks, asks London’s commuters to identify 75 Tube and DLR stations across the London Underground network, by using 75 visual clues found in a poster which can be seen at stations around the capital.
The addition of Blipper lets those with enabled phones interact with the poster and find 10 further bonus clues to help them correctly identify all 75 stations.
Dave Black, business development manager at Blippar, said: "Blippar is excited about the opportunity to work with CBS Outdoor UK to help them deliver such a pioneering campaign. It’s captured the imagination and intrigue of London’s commuters, becoming a highly addictive challenge for thousands of us – and the Blippar team has certainly not escaped its lure.
“The eye-catching poster is just the start of a fully interactive experience, which enables participants to discover exclusive information, interact with the poster and other participants, and be in with the chance of winning amazing prizes.”
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