A.G. Barr named as official Commonwealth Games supporter
Soft drink manufacturer A.G. Barr has been named as an official supporter of the 2014 Commonwealth Games, a position which will see it promote the event across its brand portfolio; including Irn Bru, Rubicon and Strathmore water.
The deal will also see the firm tasked with quenching the thirst of athletes during the Games through distribution of their beverage range throughout the athlete’s village.
Glasgow 2014 chief executive David Grevemberg said: “I am delighted to welcome such a well-known Scottish brand into the Glasgow 2014 family of supporters.
“A.G. Barr is known around the world for being distinctly Scottish and has grown to become one of the largest soft drinks producers in the UK while remaining synonymous with the warmth and humour of Scots.”
A.G. Barr chief executive Roger White added: “We are hugely proud of our strong roots in Scotland and our long standing Glasgow heritage, which dates back more than 100 years.
“Glasgow 2014 is massively exciting, whether you’re taking part, volunteering or watching. The Games will bring something extraordinary to a very special city, and we are delighted to play our part in that.”
Recently Rubicon has been a sponsor of the 2010/11 season of Twenty20 cricket whilst Strathmore support both Glasgow and Edinburgh Road Races; IRN-BRU's backs Scottish Football League and the Rugby Football League in England as well as Glasgow-based Queens Park FC.